When I got to Vitamin Cottage, I said to the stocker, you must sell alot of this! He said, ya, its not the best label though..I said, well, I have tried the best labels..my dog doesn't do well on "fancy"...and let me tell you....poor guy heard it-from an enthusiastic shopper. I explained FANCY and TREND are NOT the best...but basic, clean, and made with intention are the stronger products. He looked puzzled then said, ya, we have some very loyal customers for Kumpi, that's for sure! LOL.
Comment from Evy:
Fancy and trend aren't of any value to me. I wasn't trying to start a pet food company 13 years ago - I just wanted to be able to refer a food with a clear conscience. That and losing my own dog to cancer so young really hit home. If YOU could start a pet food company and have access to such a premiere multi-species nutritionist to formulate your product, Kumpi is what you'd be doing. Nutrition is it's own science and sadly, marketing and advertising are much flashier. But the results will tangibly show why Kumpi products are such a great product for your pet and a value for your pocketbook.
